The spring of Sami pop music
Sami communities in northern Norway experience a musical renaissance as several Sami bands climb on the hit lists. Popular music has become a way for the indigenous minority not only to strengthen own identity, but also to get outside acknowledgement.
The traditional reindeer herding Sámi people has over the last decade fostered several successful musicians and bands. –We now have about 15-20 Sámi bands which are reaching a wider public, says Harald Devold in the Music in Finnmark, a regional support organization for musicians.
In the early 1990s, the musician Mari Boine was almost alone on the throne of Sámi music. She is now followed by a new generation of young and talented Sámi musicians.
Only few weeks ago, the band “the Blacksheeps” won the Norwegian qualifying round for European Song Contest Junior. Later, the group has got a number of positive receptions by music journalists. Also the rap group Duolva Duottar has become famous all over the country. Also the group Adjagas has won a number of positive critics.
-More Sámi musicians find their own unique expressions […] they manage to keep their uniqueness at the same time as they manage to communicate with the pop culture audience, musical journalist Harald Moslet from the P3 radio channel says to NRK.
He describes it as a spring for Sámi pop music.