Languages

Reclaiming identity

Neeta reclaims Sámi cultural identity that has suffered from assimilation.

Neeta is a professional craftswoman, but her arts and crafts are much more than the creation of beautiful objects. It is also a tool for reclaiming Inari Sámi identity.

Location

We meet Neeta at a traditional market in Varangerbotn in Norway, where she goes to sell her handicraft and meet other Sámi people. The market, the Vuonnamárkanat, builds on an old tradition of a common trading- and meeting ground in this area.

Neeta lives in Inari in Northern Finland, and we also follow her here. This is where she keeps her workshop and pursues her work with the Inari Sámi language, and the fight for the survival of the Inari Sámi culture.

Neeta finds herself in paradoxes. She would like non- academic knowledge to be more respected, and yet needs intellectual challenges in her life. But she must leave her Inari Sámi community if she wishes to go to university to study the language further. A language she should have been able to learn within her family: A language that was taken away from her grandparents, and thereby the whole family.

Neeta Jääskö comes from Inari in Finland. She runs her own business doing modern Sámi jewelry and design. She is trained as a jeweler, and is also a strong culture carrier though blogging, media and lectures.

In cooperation with: borderstories.no